Description:

 

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Job Description: Digital Marketing Executive / Manager

Industry: E-commerce / Lifestyle
Experience Required: 4–5 years
Budget: Up to ₹6 LPA (CTC)

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Key Responsibilities

Pre-Launch

• Plan and manage the launch calendar (social media, ads, influencers).

• Run teaser campaigns across Instagram, Facebook, LinkedIn, and WhatsApp.

• Set up email flows and tracking tools (Meta Pixel, GA, UTM).

Launch

• Execute paid ads across platforms.

• Manage live content – reels, polls, stories, and interactive campaigns.

Post-Launch

• Run retargeting ads to maximize conversions.

• Plan and create consistent content (posts, reels, blogs).

• Analyze and optimize campaigns for better performance.

• Drive SEO initiatives for organic growth.

• Build a strong understanding of marketplaces and their algorithms.

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Requirements

• 4–5 years of experience in digital marketing (preferably in e-commerce/lifestyle sector).

• Hands-on expertise in Meta Ads Manager, Google Ads, Instagram, and LinkedIn.

• Strong copywriting and branding skills.

• Good knowledge of SEO and influencer marketing.

• Ability to thrive in a fast-paced launch environment.

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