Position Details: Performance Marketing Manager

Description:

Position-Digital Performance Marketing Manager

offers IT, design, Vastu, and astrology services, integrating ancient principles with modern tech for harmonious spaces, led by Acharya Lavbhushan, with locations in Jagatpura, providing consultations for homes, businesses, and personal growth. Role Mission: The mission of the Digital Performance Marketing Manager is to drive profitable digital revenue growth by owning paid acquisition, funnel performance, conversion optimization, and contribution margin across digital channels. Job Title: Performance Marketing Manager Experience Required: 2–4 years in performance marketing (EdTech experience is a strong advantage) Role Overview You will be responsible for driving profitable digital growth across paid channels while owning revenue, CAC, ROAS, and contribution margin outcomes. This role is ideal for someone who combines analytical rigor with hands-on execution and has scaled revenue meaningfully in high-growth environments. Prior experience in EdTech, consumer internet, or subscription businesses will be a strong differentiator. Key Outcomes (What Success Looks Like) • Success in this role will be measured by the ability to: • Deliver 25–40% YoY digital revenue growth with positive contribution margin • Maintain a blended ROAS of 3.5x or higher (category dependent) while managing monthly budgets exceeding ₹50 lakh • Keep CAC within approved benchmarks across channels • Improve website / landing page conversion rates by 15–25% • Ensure campaigns and channels remain contribution-margin positive • Build and publish accurate weekly and monthly performance dashboards • Scale budgets responsibly without ROAS or CM dilution Key Responsibilities • Performance Marketing & Acquisition • Own paid media across Google Ads, Meta, YouTube, UAC, Programmatic (as relevant) • Plan, launch, optimize, and scale performance campaigns aligned with revenue and CM goals • Improve ROAS, CAC, LTV:CAC ratio, and funnel efficiency continuously • Lead creative testing roadmaps in collaboration with design and content teams • Digital Growth & Funnel Ownership • Own the end-to-end funnel: traffic → leads → conversion → revenue • Work closely with CRO, product, content, and tech to improve CVR • Run structured multivariate experiments, and landing page optimization • Identify drop-offs across funnel and plug leaks using data-backed insights • Budget & Contribution Margin Discipline • Own budget planning and pacing across channels • Monitor contribution margin by campaign, channel, geography, and SKU • Pause or reshape loss-making campaigns proactively Analytics & Reporting • Build and maintain weekly/monthly dashboards and cohort views • Convert data into clear, actionable insights • Forecast growth and spends with ±10% accuracy • Set up and validate conversion tracking, pixels, and attribution Key Competencies Required • Deep expertise in Google Ads & Meta Ads Manager • Strong analytical and problem-solving ability • Funnel-first thinking and solid understanding of CRO • Hands-on experience with attribution, pixels, and tracking tools • Proven budget ownership with profitability mindset • Ability to work cross-functionally and influence stakeholders • High ownership, bias for action, and accountability Good-to-Have • Experience in EdTech, test-prep, online courses, or learning apps • Experience managing large monthly ad spends • Knowledge of marketing automation, CRM, retention, or lifecycle marketing • Familiarity with tools like GA4, GTM, AppsFlyer, Mixpanel, WebEngage, Looker Studio Why Join Us • Real ownership of growth numbers • Direct impact on business performance • Learning-driven, execution-focused culture • Opportunity to grow into Head of Growth role Reporting: CEO Staffing: ● Product Team ● Content Writing Team ● Social Media Team ● Digital Marketing Team Work Location: Jaipur

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