Position Details: SEO Specialist

Description:

Full job description
As a SEO Specialist, you will be part of our in-house team responsible for improving the search engine visibility and driving organic website traffic. With 3 years of experience in SEO, you will be expected to contribute to both on-page and off-page SEO activities, keyword research, content optimization, and continuous performance tracking.
Key Responsibilities:
On-Page SEO Optimization:
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Conduct comprehensive website audits to pinpoint areas for SEO improvement.
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Optimize web pages by refining meta tags, header tags, URL structures, and content for target keywords.
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Implement effective internal linking strategies for enhanced user experience and SEO performance.
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Ensure website content is aligned with best SEO practices for both desktop and mobile versions.
Off-Page SEO:
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Create and execute link-building strategies to acquire high-quality backlinks.
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Develop outreach campaigns to secure guest posts and backlink opportunities from authoritative sites.
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Monitor and manage backlinks to ensure their quality and relevance.
Content Strategy & Development:
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Collaborate with content creators to develop keyword-optimized blog posts, articles, and landing pages.
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Analyze user intent and recommend content topics to improve site traffic and engagement.
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Ensure that content follows SEO best practices and targets high-volume, relevant keywords.
SEO Analytics & Reporting:
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Regularly track and measure SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
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Generate reports highlighting key SEO metrics such as organic traffic, rankings, click-through rates, and bounce rates.
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Use data insights to optimize SEO strategies and provide actionable recommendations to clients.
Technical SEO:
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Work with the development team to identify and fix technical SEO issues (e.g., site speed, mobile optimization, crawl errors).
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Implement structured data (Schema Markup) to enhance search engine understanding of website content.
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Monitor indexing issues and ensure pages are properly indexed by search engines.
Competitor & Industry Analysis:
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Perform regular competitor analysis to identify trends and SEO strategies in the industry.
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Stay updated with the latest SEO techniques, algorithm updates, and industry best practices.
Collaboration & Communication:
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Collaborate closely with other digital marketing teams, including social media, PPC, and web development.
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Provide SEO insights and recommendations for client meetings, discussions, and strategy sessions.
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Communicate SEO strategies clearly and effectively to internal teams and clients.
Capability to Handle Multiple SEO Projects Single-Handedly
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Manage end-to-end SEO strategies for multiple projects simultaneously, ensuring each aligns with client goals and timelines.
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Conduct detailed website audits, keyword research, and competitor analysis for each project.
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Prioritize tasks across projects effectively, maintaining high-quality deliverables within tight deadlines.
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Continuously optimize workflows and strategies to enhance the performance of multiple SEO campaigns simultaneously.
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Stay organized and ensure no compromise in quality while juggling various tasks across different projects.
Key Skills & Requirements:
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Experience: 3 years of hands-on Agency based SEO experience is must, including expertise in on-page and off-page SEO, keyword research, and content optimization.
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SEO Tools: Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
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Content Optimization: Strong ability to work with content teams to optimize text for SEO purposes.
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Technical Skills: Understanding of HTML, CSS, and familiarity with content management systems (CMS) like WordPress.
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Analytical Thinking: Ability to analyze data, draw insights, and make data-driven SEO recommendations.
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Communication: Strong written and verbal communication skills, able to articulate complex SEO concepts to both technical and non-technical stakeholders.
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Problem-Solving: Capable of identifying SEO issues and implementing corrective actions effectively.
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Detail-Oriented: High attention to detail in content and technical SEO optimization.
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Certifications: Google Analytics, SEMrush, or any other SEO-related certifications are a plus.
Preferred Qualifications:
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Bachelor’s degree in Marketing, Business, Communications, or related fields.
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Previous experience working in a fast-paced digital marketing agency is a must
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month

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